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The Big Stevia Bluff
The well-known qualities of Stevia promise a lot - but is it really safe?
Not everyone is enthusiastic about stevia moving into the mainstream. Although it has a long history of use, there are fears of using stevia and its extracts in a wide variety of products. The European Union has forbidden the use of natural Stevia leafs, but allowed Stevia extracts, called Steviolglycosids (E960). The form in which stevia is primarily used as a sweetener in Europe is that of a white powder extract. This white powder is an extract of the sweet glycosides (natural sweetening agents) mixed with sugar or sugar substitutes. The natural effects of Stevia and its benefits compared to other sweeteners get lost. Experts warn from using these substances excessively and recommend to avoid sweetening dishes as much as possible.
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Source: Herzog, Annemarie (2012): Stevia und der große Bluff; LEBENSART, Das Magazin für nachhaltige Lebenskultur, 1/2012, S. 21.
Regal Top Product Award 2011
Höllinger fights against fattening beverages at schools
BIO Austria and gutessen consulting raise the alarm: A quarter up to 90% of beverages offered at Austrian schools are strongly sugary and therefore increase the risk for pupils to come down with obesity.1) Already two years ago a study of AMA approved that Austrian children have strong deficiencies in tasting and smelling due to their wrong eating and drinking habits.2)
These results call for immediate action and reinforce Gerhard Höllinger in his attitude towards his beverages: Only the best quality is good enough for our children.
Höllinger's concept for schools:
ORGANIC Sodas 500ml PET bottle
The refreshing organic lemonades embody the idea High Fruit - Low Sugar. In other words:
ORGANIC School Juices 200ml pack
Höllinger's Organic School Juices have a simple concept: 60% directly pressed juice mixed with still water. No added sugar or carbonic acid. Simple but with a great effect!
Höllinger's cool drinks are listed on the official recommendation list for Austrian Schools compiled by the association "Sipcan - save your life". This reinforces even more that the Organic Sodas are highly suitable for kids.
Höllinger wants children to be prepared for all challenges at school which especially ask for their concentration: Drinking enough and the right beverages helps your child perform better. Höllinger is supporting especially Austrian kids to do so with the right beverages. No one will ever find artificial sweeteners or flavours, colours or preservatives in the Juice & Sodas. But healthy ingredients are not enough: That's why Höllinger chose the beverages packaging's to be cool and trendy.
Gerhard Höllingers' motto: "It is essential to me to make products which I can offer to my children without any concerns. Therefore I prefer lots of fruit and savour instead of just sugared water."
1) cf. press release "BIO Austria und gutessen consulting zeigen den Weg: "Das gute Schulbuffet", Mag. Karin Kaiblinger & Eva Straka, 2010.
2) cf. press release "AMA-Studie deckt schwere Geruchs- und Geschmacksdefizite auf", Hermine Hackl, 2008.